Food Matters: make it count campaign

The words 'Every year 1.1 million tonnes of food is thrown away across the Hospitality and Food Service sector' are on a blue background. There is half a chilli and a slice of red chilli in the bottom right. The words Target - Measure - Act appear in the centre with an arrow that connects each word and ends after 'Act'. The background has three bands of colours starting with citrus, then a mid-blue behind the words and ends with a lighter blue

Hospitality and Food Service teams – you can still make a difference

Throughout November we ran our Food matters: make it count campaign as an energy boost to kick-start action to reduce food waste. November was a great opportunity to get food waste prevention action plans in place before the sector’s busiest month of December.

We called on Hospitality and Food Service CEOs and senior leaders to rise up and lead the way to tackling food waste across the sector.

We stood together, as a sector, to demonstrate the impact we can generate through our effective action plans and creative solutions to drive down food waste.

Thank you to everyone who supported the campaign to spread the word to many more people.

Food continues to matters: so let’s make it count, today and every day. From kitchens to boardrooms, from menus to balance sheets.


DIARY DATE: FOOD WASTE ACTION WEEK 17 – 23 MARCH 2025

Our next campaign will be during Food Waste Action Week – 17 – 23 March 2025. We’ll share more information as soon as we can.

We’d love your support to reach as many people as possible during the campaign!


WHY IS REDUCING FOOD WASTE IMPORTANT?

Every year our sector throws away 1.1 million tonnes of food. 75% of the food we bin could have been eaten, costing our sector £3.2 billion.

If we save food from the bin, then we can cut business costs and save money too.

We also make the most of the planet’s precious resources that have already been used to grow, produce and transport the food to our businesses and organisations.

Take a look at the return on investment that you could generate by reading *‘The business case for reducing food loss and waste.’ It identified an average return on investment of 1:14 across a range of Hospitality and Food Service businesses; for every £1 invested in reducing food waste businesses realised a £14 return.

Bringing circular living to life through measurable action.

* Report by the group Champions SDG12.3 which includes WRAP.


TAKE ACTION TODAY

Be part of the community taking action by:

  • Signing up to WRAP’s Food waste reduction roadmap – a great framework for formalising your actions in the most efficient and effective way.
  • Embedding the simple principles of food waste reduction Target-Measure-Act – creating and implementing action plans that are practical, realistic and achievable.
  • Proactively share your data with WRAP annually so that we can celebrate how well the sector is progressing and identify common challenges where the sector needs more help to succeed.

Thank you for taking a stand against food waste!
Together, as Guardians of Grub, we can ensure that we feed people and not bins.

CREATE YOUR BUSINESS CASE FOR ACTION

In a few easy steps, use our Savings calculator to take a look at how much money you could save by simply reducing your food waste. It’s a great tool for creating your business case and setting your targets. It also shows carbon equivalent savings too.

CALCULATE YOUR SAVINGS
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INVESTING IN YOU AND YOUR TEAM

Take this free Cost savings course online to learn the principles of Target-Measure-Act. In under 30 minutes, you’ll gain the tools, knowledge and skills you need to cut costs and achieve your food waste reduction targets.

CUT COSTS & SAVE FOOD
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Hungry for more?

Have you started your food waste prevention journey and would like to make a more formal commitment to keep on track? Or would you prefer to make a commitment first to kick-start your journey? Signing up to our WRAP UK Food Waste Reduction Roadmap is your perfect next step (no fees). Sign up today by following the link below.