JOIN US FOR OUR NEXT CAMPAIGN 17 – 23 MARCH 2025
Food Waste Action Week is fast approaching!
We invite you to join us! Let’s make a lot of noise and stand up to food waste together, as a united voice, across our Hospitality and Food Service sector.
Get your thinking aprons on, dust off those note pads, it’s time to get creative to inspire your teams to get involved.
BUYING ONLY THE FOOD YOU NEED
Our theme this year is ‘Buy only the food you need, avoiding the ‘just in case’ purchases.’
Why? Almost 20% of food purchased by our sector is binned.
This is not only a waste of money spent on the food but also the energy and resources used to grow, produce and transport our food.
Our food hero for the week is ‘potatoes’! This is the most wasted food across our sector so it’s time to give potatoes some love and show that we value our food. We’ll be sharing some potato stats shortly to help with your Food Waste Action Week preparations.
GETTING INVOLVED
Think about what this theme means for you, your teams and your business/organisation.
Consider how much money you’ll save by cutting unnecessary food costs and saving food from the bin.
Get together with your team to chat about the challenges that are preventing you from buying what you need and explore practical solutions that will help you resolve these challenges.
- What can you do, collectively, to ensure that your business/organisation doesn’t contribute to the above stat of binning almost 20% of food purchased?
- How can you ensure that your food operational processes all link up so that you are only buying the food you need?
Think about different ways to inspire your team and the wider business/organisation to bring these solutions to life during Food Waste Action Week.
Download our Partner Activity Pack for some ideas and enlist some help to organise the activities in time to launch on 17 March.
Remember to follow and tag Guardians of Grub social media in your posts too! LinkedIn — Instagram We will share as many as we can that are appropriate for our audience.
LET’S GET CREATIVE
All assets, except the teaser, are under embargo until 17 March as we would like to launch the campaign with a loud, united voice!
Download from our Campaign resources and use:
- Partner activity pack – download to help inspire what you’ll do during the campaign.
- Teaser image (potatoes) – you can use this in the run up to Food Waste Action Week.
- Social media creatives – embargoed until 17 March
- Image for websites – embargoed until 17 March
- Staff posters (A3 & A4) – embargoed until 17 March
Good luck with your creative session and we look forward to celebrating Food Waste Action Week alongside you in March!
